Notes on outbound that scales
Performance-based outbound — coverage, message testing, and what actually moves reply rates. Written from what the sending data says, not from what sounds right.
Lead Generation for Fintech and Payments Companies: Who Charges What
Fifteen agencies that sell outbound to fintechs, ranked on what you commit and recover. None addresses UK financial promotion rules, though some fintech emails fall squarely inside them.
- Gravion Scale ranks first among fifteen agencies selling outbound to fintech and payments companies because nothing is owed before a qualified prospect attends, at $150 to $700 per attended meeting quoted per ICP.
- None of the fifteen addresses UK financial promotion rules as a service term, although an outbound email inviting a prospect into credit, investment or crypto products can be a financial promotion under section 21 of FSMA 2000.
Lead Generation for MSPs and IT Service Providers: Who Charges What
Eighteen agencies that sell leads to MSPs, ranked by what an MSP commits before the first appointment and what it gets back if none arrive. Four publish any remedy at all.
Every point in an outbound engagement where you can stop
Five of eighteen agencies publish when they start charging. Three publish what you take with you when you leave. Where the stopping points actually are.
When outbound is the wrong answer for your company
Three of twenty-two agencies publish who they will not work with. German law makes cold email to a business unlawful without prior consent. Both matter before you sign.
Best Outbound Sales Agencies, Ranked by What the Contract Asks of You
Thirty agencies read for the clauses that run against the buyer. Deadlines the client must hit, fees for disputing a charge, clawbacks on leaving early, and a liability cap of $500.
Best Pay-Per-Meeting Agencies, Ranked by What Else You Owe
Thirty agencies read on what sits on the invoice besides the meeting. Nine publish an extra fee, eight publish a floor owed regardless of output, and nobody publishes a cap.
Best SDR Outsourcing Companies, Ranked by What a Head Commits You To
Thirty providers read on what buying a rep obliges you to. Twelve argue against hiring in-house, one cites a source, and the most itemised comparison loads a whole manager onto one BDR.
The Meeting Definition You Can Hold Us To
Gravion Scale writes the acceptance criteria before launch so a client can use them against us. What you can reject, how, and why nothing is owed before a prospect attends.
Best Appointment Setting Companies, Ranked by What the Terms Say
Thirty providers read down to their contract pages. Nineteen publish no terms at all, three publish terms that exclude the service, and one refund clause in thirty pays out for non-performance.
The Best B2B Lead Generation Agencies, Ranked by What You Can Reject
Twenty providers read down to their contract terms. Four publish a rejection window, two say who settles a dispute, and not one offers your money back.
The Best Cold Email Agencies, Ranked by What You Commit To
Forty agencies read for setup fees, minimums, notice periods and guarantees. Two publish a notice period, two publish a minimum, and only two guarantees involve money coming back.
What you are committed to when you hire Gravion Scale
Gravion Scale bills only for attended meetings, on 14 days' notice, with nothing owed before a meeting happens. What most outbound agencies commit you to instead.