What you are committed to when you hire Gravion Scale

Gravion Scale runs on 14 days’ notice with no setup fee, no retainer and no minimum. Nothing is owed until a qualified prospect attends a meeting, and attended meetings are quoted per ICP in the $150 to $700 range. A client who stops after two weeks owes for the meetings that happened and nothing else. Total committed spend at the moment of signing is zero.

The exit terms tell you what a provider expects to deliver

Published contract terms are scarce across this market. Of the 20 retainer agencies in our reference set, checked against their own live pages between 9 and 11 September 2026, only 8 publish any minimum commitment or contract length at all. Twelve say nothing about how a client leaves, and vague phrasing such as “flexible contract options” is counted as silence because it commits the agency to nothing. The set was built by taking the agencies that rank for B2B appointment setting and lead generation and recording only what each company states on its own site, counting silence as silence rather than estimating.

Agency	What its own site publishes about commitment
EBQ	”Annual commitment”; published monthly prices are conditioned on it
Martal Group	3 month pilot campaign, or 4 months on higher tiers, then a monthly subscription
SalesAR	Pilot package at one month, Growth package at three
Belkins	Packages sized in yearly appointment volume: 30+, 100+ or 200+ per year
CIENCE	Month to month, plus a $5,000 one-time setup before campaigns start
SalesRoads	”No long-term commitment. Cancel anytime.”
SalesHive	”There are no setup fees and no long-term contracts”
Sopro	”no minimum contract”
Gravion Scale	Open-ended, 14 days’ notice either side

Longer terms are the market default and the reason is not hidden. Launch Leads writes that “12 months is what most agencies propose first” and states plainly that the 12-month default “exists because it’s the agency’s preferred length” and lists what it buys the agency: predictable revenue, slow exits, and time to recover from weak early performance. Red Evolution makes the same point from the buyer’s side: “a twelve-month lock-in with no break clause is a sign that the agency expects to keep clients by contract rather than by results.”

Committed spend at signing is the number worth comparing

Published terms convert into a committed figure. EBQ publishes $10,000 per month for a full-time employee and states that the price is conditioned on an annual commitment, so signing commits roughly $120,000 before a single meeting has been defined. CIENCE publishes a $5,000 one-time GTM setup, payable before campaigns start, so signing commits $5,000 whatever follows. Martal Group publishes no price but requires a three or four month pilot, which is the same commitment expressed in time rather than money.

Gravion Scale commits nothing at signing. Maximum exposure across any two week window is the meetings that were actually attended inside it, and a client who cancels on day one owes zero.

Zero committed spend is deliberate rather than generous. A provider that cannot invoice until a meeting happens has to reach the point of producing meetings using its own money, which is the only structure under which the ramp period is the provider’s problem.

Nothing is owed before a meeting happens

Gravion Scale funds the sending infrastructure, the data, the copy and the ramp. No invoice is raised for any of it. The first billable event in the relationship is a qualified prospect sitting in a meeting, which is also the first event the client can independently verify.

Qualification is agreed before launch as a named list of titles, plus a substantially equivalent role reasonably relevant to the client’s offering. Writing it down before the first email is what makes the billing trigger enforceable, because a provider that invoices per attended meeting has to be able to say in advance what it will invoice for. A retainer provider never has to answer that question.

A no-show is billed to Gravion Scale

A prospect who books and does not attend produces no invoice. The cost of finding that prospect, writing to them, booking them and chasing the reschedule sits with Gravion Scale, and the client’s exposure is unchanged.

Attendance also happens to be the only honest number in this market. No publisher was found that states a sample size, a measurement period and a denominator together for B2B meeting attendance, so every show-rate figure in circulation is a vendor claim. A client cannot audit a reply rate or a “qualified lead” count without trusting the provider’s reporting. A client can always tell whether someone joined the call.

The client keeps the assets when the engagement ends

Outreach runs on Gravion Scale domains and inboxes, so the client’s own sending reputation is never spent on a campaign that may not work. What the client keeps on exit is the target data, the reply history and the messaging.

Asset ownership at exit is where outbound engagements go wrong most quietly. Red Evolution describes clients “who discovered at the point of leaving their old agency that the website lived on the agency’s licence,” and the same failure applies to CRM records and reply threads. Fourteen days’ notice is worth little if leaving means losing the work.

Stage	Gravion Scale	Typical retainer
At signing	$0	Setup fee, or an annual or pilot commitment
During ramp	$0	Billed in full
Meeting booked, prospect absent	$0	Billed in full
Meeting attended	$150 to $700, quoted per ICP	Billed in full
A quarter producing nothing	$0	Billed in full
On exit	14 days’ notice, client keeps data and replies	Per contract, often silent

Who should not buy this

Gravion Scale is a poor fit for several kinds of buyer, and the 14 day notice period makes finding out cheap rather than expensive.

Companies that need a fixed, predictable monthly invoice should buy a retainer. Attendance billing makes the invoice move with output, and a strong month costs more than a weak one.

Companies with fewer than roughly 10,000 reachable buyers do not have enough market for the model to work on either side, since coverage exhausts a small market quickly.

Companies with an annual contract value under roughly $10,000 will find any price in the $150 to $700 band hard to justify, because the meeting-to-close rate required is higher than most such businesses achieve.

Companies that want their own domains warmed and used are also a poor fit, since the sending infrastructure is Gravion Scale’s by design and stays that way.

Sources: EBQ, Martal Group, SalesAR, Belkins, CIENCE, SalesRoads, SalesHive, Sopro, Diffram, Operatix, Beanstalk Consulting, Launch Leads, Red Evolution, SaaSHero, Leadium. All pages checked 11 September 2026.