The Meeting Definition You Can Hold Us To
Gravion Scale writes the acceptance criteria before launch so a client can use them against us. What you can reject, how, and why nothing is owed before a prospect attends.
In short
- Gravion Scale agrees the acceptance criteria in writing before the first message sends, as a named list of titles or a substantially equivalent role reasonably relevant to the client's offering.
- Of thirty B2B outbound agencies read on their own sites on 17 September 2026, three publish a route for rejecting a meeting and one publishes a deadline for using it.
- Attendance is inside the definition rather than alongside it, so a booking nobody honours is not a qualified meeting and no invoice follows from it.
- Nothing is owed before a qualified prospect attends, with no setup fee, no retainer and no minimum, at $150 to $700 per attended meeting quoted per ICP on 14 days' notice.
A written definition is only worth something if the client can use it against the provider. Gravion Scale agrees the acceptance criteria before the first message sends, as a named list of titles or a substantially equivalent role reasonably relevant to your offering, and bills only when someone meeting that standard attends. Pricing is quoted per engagement, typically $150 to $700 per attended meeting depending on the ICP.
Most definitions exist to justify an invoice
Reading thirty agencies down to their terms and refund pages on 17 September 2026 turns up three that publish a route for a client to reject a meeting, and one that publishes a deadline for using it.
A definition with no rejection route attached is a document that only works in one direction. It tells you what the provider will invoice for and gives you nothing to do when you think they were wrong.
What you can actually do about a meeting
| What the client can do | Gravion Scale | The market, of 30 agencies |
|---|---|---|
| Read the standard before signing | Written before launch, agreed with you | 5 publish criteria you could argue from |
| Reject a meeting after the fact | Tell us, with the reason | 3 publish a route |
| Know the deadline for rejecting | No window, because the standard does not expire | 1 publishes a deadline |
| Refuse a no-show | Not billable, attendance is in the definition | 3 bill on a booking and publish no no-show rule |
| Refuse a meeting outside the agreed market | Not billable, the market is part of the standard | Not published anywhere |
| Stop entirely | 14 days’ notice, nothing owed | 4 publish a notice period in days |
The last row is the one that matters most and it is the one this market discusses least. A rejection right is only as strong as the alternative behind it. A client nine weeks into a twelve-week pilot, or eight months into a one-year auto-renewing term, can argue about a meeting for as long as they like and will lose by attrition.
The standard, in the order it is agreed
The titles. A named list, agreed with you before anything sends. Not a seniority band and not a description of a decision-maker. Job titles vary between companies for the same job, so the wording extends to “a substantially equivalent role reasonably relevant to your offering”. A Head of Revenue Operations is not refused because your list happened to say VP RevOps.
The market. The companies the programme will work, agreed as a definition. A perfect title at a company outside that definition is not billable.
The exclusions. Existing customers, live opportunities and any account you name are suppressed before outreach begins.
Attendance. Inside the definition rather than a condition alongside it. A calendar entry is not a meeting.
All four are yours to approve, along with the copy and the sender names, before anything goes out.
Why the disagreement rarely happens
Two structural reasons, neither of them goodwill.
Everything in the standard is checkable rather than assessable. Either the person’s title appears on your list or it does not. Either their employer falls inside the market you defined or it does not. Most disputes elsewhere in this market turn on whether a prospect was interested enough, which nobody can settle; a list does not have that problem.
And a provider paid only when a prospect attends has no way to profit from a meeting that should not have happened. Pushing a borderline meeting through costs the relationship and earns one invoice. Where a role is genuinely borderline, your view settles it.
What you are committed to
Nothing before a qualified prospect attends a meeting.
No setup fee, so nothing is paid before the programme exists. No retainer and no minimum, so a month producing nothing produces no invoice. No tooling or platform charge, so the per-meeting figure is the whole of the invoice rather than the headline on it. Open-ended term rather than a fixed one, which means no auto-renewal, no non-renewal deadline and no window in which a decision to leave arrives too late. Notice is 14 days.
Sending runs on Gravion Scale’s own domains and inboxes, which keeps every complaint off your primary domain. The prospect data and the reply history remain yours.
Who this is not for
Markets under roughly 10,000 reachable buyers. Below that a full pass produces too few meetings for the arithmetic to work, and the honest answer is usually that outbound is the wrong channel rather than that the price is wrong.
Annual contract values under roughly $10,000. Winning one customer takes several attended meetings, and at $150 to $700 each the maths stops working below that figure.
No working sales process. Gravion Scale produces attended meetings with people holding titles you named. A calendar nobody works is an expensive way to discover that.
Wanting the sending estate registered to you. Our domains carry the complaint history precisely so yours does not. Buyers who need those domains in their own name should go elsewhere.
A definition you want to move around. Once agreed, the criteria change only when both sides agree to change them. Teams hoping to redefine qualified as results come in will find that rigid, and the rigidity is the whole value.
What to ask any provider, including this one
- Show me the rejection route and its deadline. Three of thirty publish the first and one publishes the second.
- Write down the titles. A list settles a dispute. An adjective starts one.
- Does a no-show count? Three agencies bill on a calendar entry and publish no rule for what follows.
- Is anything owed in a month that produced nothing? Not here. Eight agencies of thirty publish a floor that says otherwise.
- How many days to walk away? A rejection right without an exit behind it is a request, not a term.
Questions this raises
- What is a qualified meeting?
- At Gravion Scale, a meeting with someone holding a title on the list agreed before launch, or a substantially equivalent role reasonably relevant to your offering, who attended and took part. A booking nobody honours does not qualify.
- How do I reject a meeting I was billed for?
- Tell us, with the reason. Because the standard is a written list rather than a judgement, most disputes end by reading it. Where a role is genuinely borderline, your view settles it and the meeting is not billed.
- What happens if I disagree with the whole programme?
- You leave on 14 days' notice owing nothing beyond meetings already attended. No setup fee, retainer or minimum sits behind you, so no argument about a single invoice is worth more than the exit.